Growth

Know your listeners: what radio analytics actually tell you

Traditional radio never really knew who was listening. Internet radio does - and if you use that data well, it changes how you grow.

Live listener counts

See how many people are tuned in right now, in real time. Watch the number climb when your best presenter goes on, and learn which shows truly pull an audience.

Where your audience is

A rotating globe shows the countries and regions your listeners connect from. Many Nigerian stations are surprised to discover a diaspora audience in London, Houston, or Toronto - and start programming for them.

Patterns over time

Download reports by hour, day, week, month, or year. Find your peak listening times and schedule your strongest content there. Spot which days are quiet and experiment to fix them.

You cannot grow what you cannot measure. Analytics turn a hunch into a plan.

With ZairWave, all of this is built in - live counts, the listener globe, and Excel and PDF exports you can share with sponsors and partners.

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